How to write Pay-Per-Click Ads that are clicked and convert into sales

Basically, you want to achieve 2 things with your ads: Do you want them to get clicked and you want them to convert into sales. Most of the articles, products and guides focus on how to increase the CTR of the ads. However, it is also necessary to ensure that your ads is a good chance of converting into sales and make some money.

There are many ways to get the attention of a perspective, to create interest and to obtain the desired "click". However, if you want your visitors to leave immediately when you arrive and / or sales page you also have to deliver on what you promised in your ad.

Thus, non-state "Fast Delivery" in your ad, when it takes 2 weeks to get the product, do not say "It's Free" and then ask for money on your sales page, do not promote the sunscreen on your landing page, when your ad promises a cure for acne ... you get the idea.

Therefore, always be thinking of increasing the click-through rate and the conversion of sale at the same time. Make sure that your ads, landing pages and sales pages are relevant and support each other to reach your ultimate goal: creation of a maximum number of sales, while maintaining the lowest possible cost per click.

Below is a list of ideas and suggestions you can use to make your PPC ads and more effective to increase click through rates. Keep in mind that some suggestions might work very well for product X, and perhaps not so well for the test product Y. and monitor up to find out what works best for your campaign.

Ok, let's start:
* Always try to use the search phrase in the title register and / or description. In this way, the search phrase appears in bold and your ad is more likely to attract the attention researchers. In addition, Google will consider your ad to be more relevant and rewarding with a score higher quality

* Write compelling ads that invite the researcher to click and learn more.

* People of Eco doubts, worries, insecurities ... in his announcement and propose a solution.

* Try requesting a negative approach. Something like: "Stop Do not buy ... Read my review first ..."

* Ask questions that arouse the curiosity of readers.

* Experiment with question marks, dashes, exclamation marks and other symbols in your ad.

* Provide a clear call to action: Buy, download free, space is limited - reserve now, the order here, watch videos for free ...

* The use adjectives, as quick, easy, cheap, strong ...

* Capitalize the first letter of each word.

* The state benefits (emotional payoff the customer receives the product use) and features in your ad. I suggest, is to say a big advantage in 1-line description and a feature description line 2. Google ads are more benefits than anything else.

* Do not write like a college professor, speaks to the customer to respond in the language in everyday conversation and your CTR will go up.

* Experiment with different tones: Sarcastic, emphatic, compassionate ...

* Check out what other sellers in your niche are doing and copy some ideas.

* Be clear and specific in your ad. For example, indicate what results can be achieved over a period of time: "Learn German in 4 weeks".

* In some cases it is advisable to indicate the price of the product in order to filter out visitors who are not interested in buying anything.

* Tips URL: capitalize the first letter of each word, drop the "www." . in front of your URL, experiment with org, create a folder or a sub-domain with the name of the product: MySite.com / or AdwordsTool AdwordsTool.MySite.com

Again, experiment with the tips and ideas above. Always test and track your ads, because not everything works equally well for any market. Also, use your creativity, try different things and learn from other vendors ....