Friday, August 24, 2012

Builders - Getting Started with Google Pay Per Click Advertising


If you discover an instant and powerful form of marketing for your business building you should check the Google Adwords (Pay Per Click advertising). PPC on Google is where it pays to get your ad on the first page of Google for your chosen keywords (search terms), the ad will appear as a sponsored listing at the top of the page or down the right side of page.

I say pay to be there, but it really does not cost you anything until someone clicks on your ad and goes through to your website. If you were a shipyard based in Chelmsford the search keywords can be Builder or Builders Chelmsford Chelmsford, so that when someone searches for the keyword on Google your ad will appear at the top or right side of the page.

It 'amazing how many people search for on Google for what you offer. PPC is phenomenal and worth trying.

99% of the manufacturers of the United Kingdom do not know anything about PPC advertising so that you have untapped potential profits to PPC.

How it started with PPC is very very simple: go to Google and search for Adwords

Here are some things you should know about PPC:

or You can usually pay less than 10 pence per click, but the competition is better for your chosen keyword you may have to pay more

If the ad is or create your PPC account and the website that the ad is linked to is relevant to the keyword chosen this will keep the cost of clicks down. So, if your keywords are Chelmsford Builders UK be sure to include the words Chelmsford UK Builders in your ad and the ad on the webpage you go to when someone clicks it. Google loves pages and ads that are relevant to the keywords.

Ø Please add your content with captivating attention grabbing.

Ø You may have a daily budget and you can also specify a particular area that you want your ad to appear in. You do not want people seeing your ad in Scotland.

o When you first set up your PPC campaign I suggest you use a credit card as you can get your ads live in minutes.

Give it a go will amaze Google PPC and 99% of manufacturers in the United Kingdom are not using it .......

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