How to earn through Google Adwords?

With Google Adwords, you can reach when the client is considering the possibility of purchasing your products or services, so the SEO is more likely when you use this tool. For example, if someone performs a Google search on digital cameras in the search ads appear only digital cameras, if someone performs a search on cultivation of organic coffee beans, just as you will only see ads of organic coffee.

What is Google Adwords?

Open a Web browser and enter the Google page, type the word or words you want to search, for example coffee, finally click search. Two types of search results will be displayed:

At left and below the search box are the results that no one has sponsored. On the right side of the browser window and sometimes above the organic results are the sponsored links.

Sponsored links are paid advertisements, are always identified by the title of sponsored links.

Each of the advertisers or sponsors, are people who pay for your ad to appear on the list. The advertiser will only pay if someone clicks on the ad, if no one clicks on the ad, the advertiser will not have to spend.

The larger the advertiser's investment in a keyword, the higher the ranking or positioning of your ad, which will likely be seen or detected by Web users. There are no ads on the top of the leaderboard and still have been successful, your goal should be to obtain the lowest cost per click, CPC, and the highest return on clicks that translate as sales and contacts for the development of your business.

Find your niche

Companies are constantly competing for the use of keywords with high popularity rank, believing that the word that has millions of search will bring excellent results, you need not be the highest bidder or to be closer in order to achieve good results in his campaign.

The only way to know if a particular keyword will be functional for you, is tested. The problem is that many advertisers may also bid for popular keywords, so the cost per click-CPC-, it may be high.

They are more likely to get a low CPC when using words that are totally geared to your business, will take some time to find the right words with which users search your website or product.

In case the set of keywords that chose not to produce web traffic and the expected results after a trial period, a couple of weeks, it is preferable to remove it before a keyword will generate a loss rather than gain .

Do brainstorm and write an initial list of keywords that match your niche market, this process of keyword search will be a useful exercise to help you focus your campaigns and maximize return on investment.

Getting Started

The first thing you have to start working with Adwords, is defining its purpose and ask if is how to make direct sales through electronic commerce on your website? Once you have determined your goals, needs a website that allows you to achieve them.

Your website must be attractive and well organized, include landing pages for your products or services, search services you provide and analyze the results that we generate the search, see what other companies are doing in your market .

The landing page of your ad could be your home page or the home page of your website, it will focus on a product or service being advertised, for example, the distribution of organic coffee.

If you're selling from your website, your site should include a system of secure electronic commerce, any company that offers web design is technically competent to set this up for you.

If you want to get more sales opportunities, your site should include a strategy to persuade people that they request more information. The way you can do is to make a link to a data form.

It forced the implementation of a tool to provide it with customer data to you or the sales department. Your website should always provide alternative contact by any method:

A form of contactoCorreo electrónicoTeléfono

There are websites that make it difficult for users to find a way to contact the company for more information.

Register your account at Google Adwords

Once you have defined your goals and objectives established and website (s) landing pages, you are ready to sign up for Google Adwords. There are companies that offer different plans and adjusted according to your budget.

Campaigns and Ad Groups

The level of the campaign is where your daily budget is defined as: language targeting, geographic targeting, ad distribution preferences, by time and the start and end of their campaigns.

A generation is where you must enter keywords, it is not feasible to have a single ad, write at least two ads for each keyword group, in order to try different approaches and compare results.

Orientation

Choose the language that you want to focus, then the countries or territories that want to cover. Which requires more planning and planning, does your company is able to service worldwide in the U.S. or only in your city or region? You can target your campaign to the world or specific countries, regions, states or cities, depending on your definition.

To be more precise, you can target your campaign to certain miles or even to the coordinates of a limited area, be sure to choose carefully to maximize the return on your investment in the ad.

Write your ad

Note that you have a 25-character title to draw attention of people and content of the ad must be no more than 70 characters to find it interesting enough to click.

Enter the title, ad text and enter the link to the home page of your site, then enter the target URL, target page. As mentioned above, the destination URL could be your home page or a page within your website that is dedicated to selling the product in question, for example:

Title: Organic Coffee Sales

Description line 1: Cultivation of organic coffee. Flavors

Description line 2: the best of tropical forests.

URL: cafeorganico.com

Destination URL: cafeorganico.com? & Utm_id = coff1



Conversion Tracking

Monitoring the conversion rate of your campaigns, refers to how many sales or leads generated by its investment, requires little preparation.

You must have a webmaster to embed code snippets in the relevant pages in your website.

Google Analytics

In the example upstream, have noticed the code in the destination URL: coff1. These are tracking codes that facilitate the monitoring of information from Google Analytics.

Google Analytics is a very powerful service for monitoring the success of the organic search results and pay for your website. Will help you understand the process by passing your website every day in addition to a comprehensive analysis on incoming and outgoing web traffic.

You can also learn about the keywords that attract the best prospects, and their campaigns which offers the best return on investment. You can use Google Analytics to track marketing campaigns other than AdWords.

Choosing keywords

It is important to choose the right keywords, you must choose at first in general terms delimit and later evaluate the results. Keep the keywords that generate results and delete keywords that do not work.

It is common for people to write faster when searching on the web, be sure to include common misspellings. Here are some key words to the example of our ad:

granoprecio organicovendo coffee cafe coffee coffee organicocafés organicoventa cafégranos gourmetgranos of orgánicogranos gourmetcafé coffee coffee coffee orgánicocafé certificadogranos organic coffee orgánicopor orgánicocafé bulk mail

Once you have a good list to start in the future will need to add new terms and eliminate the word dysfunctional.

Search against Google content network

Google Adwords can put your ad in two places:

In search of Google content network

Make separate campaigns focused on both positions, compare the results and you may find it more productive the content network. I recommend starting with Adwords search network, wait a couple of weeks and create a separate campaign for content network.

Daily Budget

The campaign budget is the limit of their daily expenses, you can set this number to any shape you want. It's a good idea to start with a relatively low daily budget, as successful ad campaigns increase their cost.

Conduct and Sales

What if there are people who click on your ad but do not buy or get in touch with you? That probably means that your ad is working, but the page of your website or landing is not to persuade potential customers to take the next step.

It can also represent your product or service needs to be more competitive, compare what the competition offers.

The simplest things can make a big difference when you do not get landing page conversions, change of appearance is an excellent strategy, and then wait to see what happens in the coming days.

Google Adwords is a money tree, provided it is optimized and work daily in sales for clients and prospects.

Tania Altamirano with information on Search Engine Marketing