Business Profitability In The Global Financial Crisis

The crisis in the developed world markets affect the recession and credit shortage. Companies must adjust their strategic plans for this new scenario. Its main features will be a drop in demand and prices, so companies must improve their bids to maintain or increase their sales volumes and adjust its cost structure to remain profitable.

Integral Relationship Marketing - Improving the offer.

In a crisis, people become more cautious when spending, postpone purchases that are not urgent and find best prices. This happens both at individual and company. So far nothing new, only bad news.

Executives who want to keep their sales prices should be adjusted to improve its offer, or a combination of both. The price reduction is always the least preferred strategy. The choice between the other two will depend greatly on market demand and the strengths of the company. Of course, the ideal would be to improve the offer with a price increase.

In some cases this is possible through a reformulation of the product or service so that the customer perceived value is greater than what he wants to charge. One of the functions of the Integral Relationship Marketing (MRI) is to define the factors that customer value and hidden costs to consider when buying.

A buyer makes the following comparison:

Price + acquisition cost or value of the proceeds received

The level of customer analysis will depend on how important or expensive than the product or service to buy, but to a greater or lesser extent, the vast majority takes these parameters.

For acquisition cost is defined as all costs beyond the price, you incur the client, whether monetary or not. For example, the cost of having to learn to use new software is considered in the purchase of these products. To have a true knowledge of them is required market studies and consumer crusaders, away from the preconceptions of one who sells the product for a long time.

The word Integral aims to detect the MRI value and cost factors in the whole structure of the company. Many customers are lost in very different commercials.

The perception of value is a contentious issue. Many experts base their analysis only on the target segment. For the MRI in the evaluation of the offer is considered, among others, the consumer, market, business and the environment. For each offer may have to be considered private agents valuation.

Conclusion

To maintain or increase profitability employers will have to improve the perceived value of its offer and get a sense of cost. It is an arduous task especially when it comes to work as long and with some success, but the results are worth it.

Some companies need to incorporate or hire qualified personnel to achieve external advice. Usually consulting investment is repaid in the short term.

Another very profitable technique pro-market Reorganization

More information http://www.paconsultores.com.ar/Recursos.htm

Copywriter 2008 - PAConsultores

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