Marketing Tips for a successful Medical Spa

"With increasing competition in the medical spa industry, it is important to continually grow your business and keep the customers they already have," says Jeff Russell, President of MedSpa Financing. Marketing is one of those elements are often neglected. Many times MedSpa owners see this as a cost rather than a means of generating revenue. You need to regularly review your current marketing efforts, and evaluate new options.

Evaluate your existing program Marketing

The first thing you need to do is evaluate your current marketing program. Evaluate what works and what is not. Understanding the real cost to the benefit of each type of marketing you are doing. He postcards work better than radio ads? He has the attention of media from the free grand opening you get a lot of new customers? It 'easy to get sales on a particular advertising option, and often forget to evaluate the effectiveness of the program. If you signed a contract for an option along with advertising that did not work, you cancel. Often you can cancel without penalty by giving six months (and if not possible, make sure that the clause in all future contracts).

Exploiting the current information

When you take the information to customers, you should take not only their postal address, but their email address as well. We recommend starting a monthly e-newsletter about your MedSpa. Highlight an employee or a new procedure. Remind everyone that summer is coming, and who need to enter those treatments for hair removal in a hurry. An occasional "specials" e-mail will allow you to respond to a truce of reservations by sending a special treat for the time slots you have available the same day.

If you do not have the technical skills, do not worry you can use third party software tool, like Constant Contact (www.constantcontact.com), which allows you to easily create and send professional looking newsletters, promotions, and announcements. The newsletter's most successful are those that have good content, so make sure that the articles are informative and educational. It 's also a great way to give your customers a subtle reminder to come visit you.

Cross-market companies in tribute

The next time you are driving to the MedSpa a glimpse of who is around you. I'm sure you'll find many companies that share the same customer demographics as you, and are also looking for new customers. Visit the health food store, jeweler, or organic store and create a marketing program with them, offer discounts at other shops. Remember, no one has too many customers will be glad you stopped by.

Use of technology

When you opened your medical spa is most likely purchased a bookings management system. Are you running to its full potential? These systems often allow you to run custom reports where you can see which treatment rooms are underutilized, and that customers were not MEDSPA in a while '. It might be time to check the software vendor website to remember other productivity features that can help with your marketing efforts.

Network at events and local associations

You need to be known in the community in which you do business. It 'important to contribute to local charities and events. If your customers are Generation X, then sponsor a Little League team. If your customers are mostly baby boomers, you may want to get involved with local charities. Remember, most people who do business with people they like. So networking gives you the opportunity to connect with many different people in a short period of time.

Using these tips, you should be able to grow your business to the next level MedSpa. You can not just hang a "medical spa" sign and expect people to rush, you're going to need to actively market the MedSpa and be constantly aware of what options are working and which not. The marketing plan should be a living document that should evolve to meet new challenges, such as a new entrant or the addition of new treatments .......