Attorney Videos - 5 reasons not to create a new video every month

1. It 's too expensive
2. It takes too long
3. You have nothing new to say
4. Nobody wants to see you online
5. You do not know how to create videos

1. It 's too expensive:

This may be true. Why is it expensive? Because of the time and effort to edit, correct color and graphics and music, add an intro, and add an output, compress, render, load it on multiple video sharing sites, blog about it and read about it . The physical act of actually pressing the "record" of the camera is easy. These are the hours that are spent in "post production" that are in terms of time and money.

You have two options: (1) Learn how to create and produce the video yourself or (2) Hire an experienced video production company to create videos for you where all you have to do is show up and start talking. Do the rest.

2. It takes too long

If you choose to create the video yourself, then the answer is "yes" it takes too long. Unless you have the tilt desire and eagerness to learn everything about the production of video cameras, lights, and audio post-production, and I strongly urge you to give up learning to do it yourself. Instead, you're best option is to hire someone to do everything for you.

3. You have nothing new to say

I do not believe it. If you practice law today, there are always new cases that come down from the highest court in your state and the previous set that your potential customers need to know. If you are the one to give them his date information, an on-line viewer is more likely to see you as a legal expert than lawyers who fail to provide this information.

In addition, there is so much information that you need to speak who do not know. Your video producer should be able to convince you all the information you need to create exciting videos and useful for your online viewers. When looking for a film production company to create your videos, you should ask if they know that we were ideal customer is without even having to ask you. While the majority of video companies can create video technically good and going online, most video producers have no idea what kind of content you need to put on line to get the viewer to pick up the phone and call you. Asked if a producer is also a trial lawyer who can guide you and who understands exactly what content and looking for online viewers to search for a lawyer.

4. Nobody wants to see you online

Did you know that YouTube is the second most popular search engine, just behind Google? It 's true. You think no one wants to see you? Guess what? They do not care about you. That's right. I repeat. Nobody cares about you online. So why would anyone want to watch your videos? Simple. We offer information they need and want. If you have information and need more information, who do you think they are more likely to call, the person who answers, or your competitor who fails to provide any information unless they walk into their office?

5. You do not know how to create videos

This is a legitimate concern. Many lawyers have no idea how to do a video, what to say in their videos, how to do it on your computer, how to change it, how to compress the web: how to load it, how to distribute it, and how to properly use social media to tell the world their new video.

What to do if you're like most lawyers in this situation? The answer is simpler than you think.
To recruit an experienced video production company to do everything for you (unless they appear in the video, obviously). Importantly, when looking for a video company to produce your video, make sure they have experience in creating video as a lawyer. Do not look for the wedding videographer and not seek the operator that creates video commercials.

Do not get me wrong. I'm sure you can produce technically excellent video. However, you need a video producer who knows who the ideal customer. Need a producer who knows anything about legal ethics and what can and can not generally make a video. Need a producer who knows what your ideal customer is looking for online. Finally, you need an all-in-one, turnkey solution, so the only thing you have to do is show up and start talking.

CONCLUSION

If you want your potential customers to go online with your competitors, then by all means, do not create new video every month....