E-Commerce Services - Overview, types and applications in industry

E-Commerce is commonly known as the Electronic Marketing or E-marketing. It 'a system of buying and selling items through electronic media, here, the electronic media refers to the Internet and other electronic media. Reports latest survey shows that the use of electronic commerce is growing day by day. Thousands of web portals and applications are hosted in the past two decades.

Records in the late 70s shows that the use of electronic means has been used mainly for special applications just like electronic funds transfer, electronic data interchange. Later his use of the application has taken a different turn when the credit card and telephone has come on the market. Maximum number of users and the use of this type of system have been reported from the United States and United Kingdom in the eighties. Now the craze of online shopping is rapidly gaining popularity among young people around the world. After the invention of the World Wide Web Tim Berners Lee in 1990, the use of electronic marketing spread like a wild fire around the world.Since, then people started using the word e-commerce system for the electronic media exchange.

Several e-commerce hosting provider had emerged for the provision of e-business where the company provides other companies whatever they need to sell, buy and auction their products and services on the World Wide Web, including various services like web hosting and services of third parties.

Types: -

The following are terms widely used in relation to electronic commerce.

1. Business to business, which is known as B2B.
2. Business customers, which is known as B2C.
3. Customer activity, which is known as C2B and finally,
4. Customer to customer, which is known as C2C.

B2B - the trading partners are active participants in this type of enterprise system. The by-product or final product or parts are used by other business organizations. Here are some of the leading manufacturers of organizing products and the purchase of new parts and resell them to other business organization. This process of marketing is evolving rapidly. This type of marketing is commonly known as industrial marketing.

B2C - Business Organization and the customers are active players in this type of marketing. A consumer is a purchaser of products that are not business related. The finished products are sold directly to customers around the world through electronic media in particular through the World Wide Web applications and portals. B2C products and services include goods such as cars, motorcycles, repairs and reservation systems. We can consider all commercial websites such as eBay, as his example.

C2C: - Refers to the consumer to consumer marketing. Here the customers are active participants. Auction site where consumers in product prices is an example of C2C marketing system. This marketing system is also based on electronic media.

C2B: - Here consumers rely on product and service offered by the organization. Automated Teller Machine is an example of a client to the corporate marketing.

Industrial applications: -

Purchase and sale of products and services has become a trend in this globalized world.

The Internet has become a vital part of interaction between the organization, its suppliers and customers. Purchase and sale of products and services on the Internet is growing rapidly. In this changing environment, in order to compete you have to have a good grasp of e-marketing strategy. Darwin's theory of survival of the fittest can be applied to monitor business performance, because the only organization that can adopt more advanced technologies and expand their wider business can survive in this competitive era.

There are a lot of third party software currently available on the market that reduces complexity and provides user-friendly e-commerce services modules to address the needs of organizations that fight. Credit card and debit card usage is growing at the same rate is a useful tool for making your purchase online so the physical addiction financial instruments is replaced by digital applications. A lot of logistics and supply chain management software are providing additional support to the purchases over traditional methods of delivery courier. So thanks to the flexibility of use, operation, order, payment and delivery system of e-marketing has a key role in shaping the world to a common platform for business land. The final line is, E-commerce services are manna for those individuals or people who want to go shopping without problems using electronic means using the Internet .......